The Profit Microscope Formula

Could you use some Einstein in your marketing?

…Well, assuming you want to unlock predictable profit —(who doesn’t?!?)— then… let’s just say this Formula is for you. 

You’re about to see exactly how to identify the hungriest segment in a market and take full advantage.

But before we begin…

A DISCLAIMER:

You don’t have to don a white lab coat, join MENSA or develop a thick German accent to make this work… but I can neither confirm nor deny whether that would help. 

Let’s get into it…

The Scientific Advantage

We talk to business owners that all too often have one thing in common:

No measurable marketing methods in place. 

…And that’s like trying to solve the theory of relativity without writing anything down. Or build muscle without ever stepping on the scales to gauge progress. If you want to make a useful marketing campaign, then you have to measure. 

But here’s the counterintuitive thing. Before you measure your own results, you have to measure the market by taking stock of your competitors. Here’s how:

The Profit Microscope Formula

“That which is measured improves.”

— Pearson's Law

You start by looking into your “profit microscope." Now, this isn’t a physical thing; it’s a mental game like that book The Mental Game of Tennis, only for business.

When you develop this mental game and peek through your profit microscope, you begin to see how money flows. Here’s how:

1. Look at the advertising of your top competitors and look for clues.

2. Ask yourself: where are they advertising? How do they bring customers in?

3. It could be any number of channels (Facebook/ Insta etc.)

4. From this, you form a hypothesis

5. Find the weak points

6. Put your best effort into running a better campaign.

7. Measure the results.

8. Adjust until it works.

If your business relies on new leads, an excellent metric to measure is cost per lead (CPL). That, of course, is because the more leads you attract and contact, the greater the chance of conversion. 

Could We Help Your Profit?

Here are some results we’ve gotten with local businesses by applying The Profit Microscope Method:

• 10x client inquiries for a doggy daycare. 

• Double revenue through empathetic copywriting for a bass guitar preamp manufacturer. 

• 40 leads in 3 days for a yoga studio. 

But pulling all this off takes a lot of time and skill … and if you’re like most business owners, you’re pretty occupied doing business. That’s why we are here.

If you’d like to see if we can help you increase profit, apply here:

https://www.tearitupmarketing.co.uk/contact