3 Questions You Must Define To Attract A Flood Of New Clients
You need to clarify why someone should care about what you do and when you advertise online.
We see this one mistake all the time…
• A lack of an offer OR a vague offer.
And nothing spells p-o-o-r r-e-s-u-l-t-s better than that.
If you can clarify your offer, you’ll probably do quite well.
…But how?
IT’S A SKILL YOU DEVELOP OVER TIME
First, let me just tell you that you’re NOT alone. We spend hours upon hours looking at existing ads. The good, the bad, and the ugly. And its often surprising just how many ads fall into the ugly category!
Sometimes…… we see an ad and think:
“Crikey!!! - I could do better than that every day of the week and 3 times on Sunday!” hahaha…
Actually, we think this quite often.
But anyway, the point is this is a common problem. After all, business owners have a ton on their plate. It’s difficult enough to find time to get a half-decent lunch with all the other stuff on your plate, let alone master your advertising strategy!
But if you can apply this to your ad process, it will at least help… And the more you practice, the better you’ll get!
Clarity
We believe businesses can turn around their client acquisition prospects by answering these three questions.
What you sell
What problem you fix
Why your audience should care
Good marketing presents an offer in one line or less.
That’s because business is about fixing problems.
So if you can show people that you fix their problem, they will care.
And one that is dialed in and bringing you more clients, then the fun stuff begins…
Taking Your Business Up A Gear
From there, you can get more ambitious:
• Hone audience selection
• Attract better clients
• Increase pricing based on demand
• Select higher profit niches
Implementation
Most don’t know this, or they do, but don’t know HOW to implement it. It’s time-consuming and difficult.
Take Meta ads… There are all sorts of things you can do in the depths of Meta to get more clients, more calls, get more consistent inquiries, and attract certain types of customers…
…But you’ll never get there without a clear offer first.
So if you struggle with this, or don’t have the time to get it right……
You know where to find us.
