Write High Performing Ads For Your Business In One Easy Step

If you want to make your ads more effective and attract more attention and clients… this article is exactly what you need.

I vividly remember writing my first ad. I hated every second of it.

You know what the worst part was? I was shooting totally in the dark having taken an expensive course that cost me thousands.

I took hours and hours learning from one of the greatest marketers of the modern age. But when I tried to apply that knowledge to write an ad for my business… I had no idea how to do it!

Posting that ad I realized I was in over my head. And after posting it with zero results, I just felt stupid.

The Secret Reason Why Most Ads Don’t Perform

So I did more research to find the formula.

Some sources told me to use a cute baby animal in my ad. Others said that wasn’t professional.

Some sources told me to repeat my message again and again. Others said repetition annoys people and makes them NOT buy from you.

With the excitement of posting my first ad I took a shortcut. I posted the opportunity for a free consult like my course taught me to. Like copying wrestling moves from WWE and taking them to school. 

I launched the ad. 

A few days go by and… nothing happens. So I go back through the course, life catches up and a couple months later I close that business.

The fact is, I had no idea what I was doing with ads at that time. It would be a few more years until I figure this all out……

Fixing Your Marketing

When we spend money on something, we measure the result. 

Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?

Since learning from my early mistakes running ads, I aim to do the same with marketing. Instead of copy pasting what some guru says, I aim for a target I can measure.

A lot of guru’s will tell you word salad:

‘Well, this ad is for brand name recognition’

‘We’re focused on level 5 awareness in our market’

‘This campaign is set up to solidify our branding and brand positioning’ 

‘Just run a pole on twitter and see what happens’

This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question. 

Here’s the ugly truth:

“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”

And that just didn’t sit right with me

How I Stopped Throwing Money In The Gutter…

...And How You Can Benefit From Ad Spend Instead Of Losing

I decided to get to the bottom of this and figure out the formula for effective marketing. 

The good news? There was a formula and I figured it out.

The bad news? It took years and years of study, puzzling pieces together, testing it and using trial and error to figure out what actually worked.

If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something. 

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t. 

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business……