Fault Finding A Lead Generation Ad

PLUS How To Run Your Own Lead Generation Ads Successfully On Facebook & Instagram

Ladies and gents, if we had to make this ad work for this window cleaner… here’s the kind of ad we would NOT run in a million years:

I mean come on… A GRANPARENT SALE?!

Are you selling your Grandparents?

Ok so here’s some background from the enquiry:

——

”I'm running fb ads with a $0.20 ctr with 600 clicks and 0 sales

I am selling window cleaning services.

I want to convert the clicks to sales - Please Help

Those are my creatives and here are my current Copy:

Hi grandparents, we want to give you the gift of crystal-clear windows.

We will clean your windows by tomorrow with 10% off just for celebrating all that you do!

So send us a message!

headline: Sparkling Clean Windows by Tomorrow”

——

How We Would Get Lead Generation Results Fast For This Window Cleaner

Imagine this ad, targeted at a local audience:

"Need your windows cleaned in Richmond?

We make cleaning your windows as convenient as can be:

• No need to be home.

• Crystal clear results.

• Satisfaction guaranteed.

Here’s what sets us apart:

>INSERT REVIEW<

Scroll to see more happy customer reviews!

Booking us is simple. Just click 'apply now' and fill out the easy form. We will be in touch shortly!"

The Next Step - Video Ad Production

Once I had that running, I would get on with making a one-step video ad with the same creative concept.

This week we ran a video ad for a Yoga Studio and we got them 20 new leads in just 2-and-a-half days. I couldn’t believe my eyes when I saw how many leads were flooding in!

We would have either the owner or an operative stand in front of a van with his prop and have him repeat the script.

We would record a video of him cleaning windows to play back as B-roll between lines.

Add a bit of upbeat music aaaaaand WAM. BAM. THANK YOU MAM.

Simple. Easy. Effective.

Filming the actual cleaning process is a great look. It's satisfying to watch and clearly demonstrates the service.

This Is How To Increase Lead Conversions

Here’s A Quick Summary:

1. Broaden Appeal: Address a wider audience, not just grandparents.

2. Visual Appeal: Use video content to show the service in action.

3. Clear Offer: Highlight immediate results and a special offer.

4. Simple Call to Action: Make it easy for customers to book the service.

Simply Run FB Ads That Make Sense To Get Leads On Facebook / Instagram / Meta

To make a success out of your lead generation efforts, focus on clear, appealing ads and simple, actionable steps. Take your ad copy and THINK. Write like a human. You don’t have to be fancy, or come up with some totally crazy offer. The next level is video content. The work really great. We make them for our clients too and have seen great results turn into amazing results.

This might sound simple, but designing, managing and setting this up is no walk in the park. If you would like to see if we could help you with professional lead generation services today, contact us here for a free consultation.

P.S. If you haven’t already heard. This is THE guide to getting more clients, more leads, more sales on Facebook & Instagram. You can download it FREE here: 4 Simple Steps To Easily Get More Clients On Meta