Have you seen this cRaZy
AI—“friend.com”?
$1.8m for the friend.com domain name?!
Check out the mad brand awareness vid they’re testing on the ‘tube:
https://youtu.be/O_Q1hoEhfk4?si=ReHjnU8jYQJ1dWlZ
Question: If YOU had a gun to your head and HAD to beat the results on this ad, would you change anything?
I know *I* would be looking for a VERY different angle.
I don’t know … Maybe A VSL that speaks to the needs of the problem the product solves, INSTEAD of coming accross as a dystopian ad for a new episode of Black Mirror.
I think that would do great.
But what do I know? I’m just the owner of a small bespoke marketing agency that prioritises results over fancy B.S. Yeah, you can find out more here: https://www.tearitupmarketing.co.uk/contact
Here’s the website where friend.com are taking preorders:
https://www.friend.com/