How to Get More Dog Daycare Clients (10 Proven Ways)
If you run a dog daycare business, you know how important it is to keep bookings full. But how do you attract more dog daycare clients without wasting time and money?
Here are 10 proven marketing strategies to grow your dog daycare and bring in more repeat customers:
1. Run Meta Ads for Dog Daycares
Facebook and Instagram ads let you target local dog owners based on location, interests, and behavior. With the right ad strategy, you can drive more inquiries and bookings.
2. Use Google Ads to Capture High-Intent Searches
When people search “dog daycare near me” or “best dog boarding,” you want to be at the top. Google Ads help you appear instantly in front of pet owners looking for care.
3. Grow Organically with Social Media
Regular posts on Instagram, TikTok, and Facebook build trust and awareness. Show off happy dogs, customer testimonials, and behind-the-scenes content.
4. Turn Your Van Into a Moving Billboard
A well-designed dog daycare van wrap turns every drive into an ad. Make sure your business name, website, and phone number are easy to read.
5. Optimise Your Website for Conversions
Your website should be fast, mobile-friendly, and easy to book from. Use clear CTAs like “Book Now” and add a pricing page to reduce friction.
6. Create SEO-Optimised Pages
Build dedicated pages for each dog daycare service (e.g., daycare, overnight boarding, training) and include your location to rank higher in Google.
7. Set Up & Optimise Your Google My Business Listing
A fully completed Google My Business profile helps you appear in local searches. Add photos, update hours, and make sure your contact details are correct.
8. Collect & Showcase Google Reviews
Potential clients trust real feedback. Send review requests to happy customers and display them on your website.
9. Partner with Local Pet Businesses
Build relationships with vets, groomers, pet stores, and dog trainers to get referrals. Offer discounts for their customers to encourage word-of-mouth marketing.
10. Offer Loyalty Programs & Referral Incentives
Give existing clients a reason to return with discounts for repeat bookings. Offer referral bonuses to customers who bring in new clients.
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