Do you know how to use the 5 steps of buying?

Before any customer purchases from you,  what do they HAVE to do? 

I’ll tell you…

 They go through an invisible decision matrix. Now bear with me here…

I’m going to play Morpheus, so you can see EXACTLY what I mean.

Whether your customer has to scan a QR code, book a free quote, come into your store, or buy a product or service—they follow these steps:

 Step 1: Awareness of need or desire

Step 2: Picking the “thing” that fulfils the need / desire

Step 3: Picking the source for the thing

Step 4: Accepting the source’s price/value argument

Step 5: Finding reasons to act now

It’s always the same.

Now and then, you’ll get a product that you can start with step 2. Take a restaurant for example. Usually, you decide to go out to a restaurant for a special occasion. It’s a case of picking a type of restaurant and so on. 

But take an example like a beauty salon. There’s all kind of services. To take you up on one of them, the customer has to become aware of the need… maybe they’re low on energy, haven’t been feeling themselves or have aches and pains…

So use this structure for ads, websites, any digital media or other advertising and you’ll see better returns. 

And as you use this, look around at other advertising. You’ll notice that most of it doesn’t do this. 

It’s a BIG mistake. That's why, if you apply this, you’ll get a better return.

Sam Terrett

P.S. If you're business is doing well and you want to do even better... We might be a good fit. My team and I will help you set up your marketing and crush it online and offline.

If that sounds good, contact us here for the chance to work together.