Kanye Superbowl Ad

Things we like:

• It has a clear CTA “go to yeezy.com”, this actually makes me want to change my domain name ASAP to something short.

• The CTA is clearly overlayed on the video

• It’s funny. And in 2025, entertainment goes a long way, when you’re never more than 1 boring second away from Swipe-Away-Ville.

• A lot of gurus will tell you that you need Hollywood level movie production skills to shoot an effective video ad… it’s simply not true. A bit of humour, and a IDGAF attitude + a great product go a long way.

 
Why did he use this?

Kanye is counter-narrative. He’s smart like that. He recognizes how polished ads generally miss the point.

He’s also got a reputation for being ‘out there’. He attracts attention and stays relevant that way. Barely does a 4 week period go by without you hearing something about Kanye whether that’s seeing his social media feed, or someone mentioning him in conversation.

Sam Terrett

P.S. most of our clients “spent all their budget” on something ridiculous, too. And we ran them basic iPhone recorded video ads so they could spend their money on more ridiculous stuff. Go to tearitupmarketing.co.uk and subscribe if you want more money to spend on ridiculous things.