The Evil Conspiracy Behind Meta Ads Lead Generation
PLUS Why You Must Stop Using Facebook Boosts
If you want the most out of your lead generation efforts in order to get more clients locally in West London, Kensington, Twickenham, Richmond etc… Then you’re in the right place.
Let me begin with a story:
“So how exactly are you going to get me the TYPES of clients I want, Sam?”
I stumbled here… Even though I knew the *exact* solution.
This was one of my first sales calls with an Essex-based wedding photographer.
He was looking to double his revenue by attracting higher-paying clients.
The call didn’t last much longer after that. I failed to address the objections confidently.
It spiralled into a tug of war that I simply couldn’t win.
That call haunted me like The Headless Horsemen The Legend of Sleepy Hollow.
Backing Up Lead Generation Claims With Confidence
It taught me a HUGE lesson. See, before all this, I always thought:
“NEVER outshine the master.”
That’s until I realised I AM the master in local lead generation for businesses.
Side note: The next week I got 20-odd leads for a wedding photographer. We closed him a £1,000 deal for only £250 in total spend. Here’s the case study.
Since then, we have done even better for our West London local business owners. But that’s for another article.
Why You Must Stop Using Facebook Boosts
Back to the Essex wedding photographer: he was running Facebook Boosts... A terribly common mistake.
But when he challenged me about “how are you going to get me the exact clients I want?”... instead of letting him know:
A) Boost are an inferior product to Meta Ads.
B) Meta ads allow you to target a far more detailed audience.
C) You benefit from an expert copywriter that will tailor the messaging to your ideal kinds of clients. Just see some of my testimonials from the likes of Australia’s best copywriter, Daniel Throsell.
D) Even if *somehow* we don’t get it right first time, I will troubleshoot and refine things until we do… OR you don’t pay me at the end of the month.
Instead of letting him know the 1,000,000 VALID reasons…I told him “I don’t know.” Silly.
4 More Reasons To Stop Running Facebook Boost Lead Generation Campaigns
You’re limited to only the post types that exist for organic posts
You can’t effectively target a particular audience based on an action you want to take
You can’t add square photos, change customize the headline or description
You can’t run the ad on both Facebook and Instagram
Its like they designed Boosts to be simple yet ineffective and made Meta extremely effective yet way too complicated ON PURPOSE.
Why The Meta Tool Is Soooooo Much Better
It gives you more options, more targeting and most importantly… WAY more results.
So, from today forward we will never use ‘boost post’ again.
Unless you hate money. In which case you should always boost posts.
Attracting Clients Without Spending A Fortune
One of the best things about Meta ads is that you can start using it and getting results without spending a fortune.
Print ads, television ads, influencer marketing… they all require you to shell out a ton of money without having any idea if this is going to work or not. Before you know it you’re down thousands of dollars and you haven’t moved the needle in any way.
Meta ads are different.
You determine exactly what you want to spend every day, week or month on Meta ads. And you can check the results regularly to see if things are moving in the right direction.
This Still Requires A Serious Investment
With that being said - this still requires an investment. And too many times I see business owners happily spend thousands of dollars on all sorts of things… but expect results while spending £1/day on Meta ads.
That’s simply bonkers. They end up spending more on coffee every day than they do on their business. And that doesn’t make sense.
When we work with clients we have a simple goal. Get to the point where every £1 you put in advertising gets you at least £2 in return.
We do that by testing and tweaking consistently until we reach that goal. If you want to see what we could do with your business, get in touch by clicking here.
Sam Terrett
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