Meta Ads Set To Become Even More Powerful With New Update?

Meta ads tend to show up again and again in front of the same people… A bit like a drunk approaching your table at a bar.

The first time, you politely listen and let him know you’re not interested… so he backs off and walks up to your mate instead… This goes on for 10 minutes until the whole table erupts: 

“Get lost!”

Unfortunately, there’s not been a great way to tell Meta ads to behave themselves before… We work around it by posting new ads regularly… but the new Target Frequency feature might just fix all that. Rumours report:

• Less ‘ad fatigue’

• Less need for complex two-step offers

• Less wasted budget

… If this is true, I predict a game changer. The world’s most powerful marketing channel is about to become even more affordable and practical. Let’s break it down.

Meta’s New Frequency Feature

It lets you tell the algorithm:

• “Show my ad to this many people.”

• “X times per week…”

• “But don’t forget to average it out, okay?”

…A bit like taking the unwelcome drunk and turning him into a well trained waiter. 

So instead of spamming the living daylights out of people… you can spread your ads evenly—spelling better results.

Why Care?

It’s a game-changer:

1. No More Ad Fatigue
   Seeing the same ad 10 times in a week is a waste of budget. With Target Frequency, you control that.

2. Strategic Targeting For Big Spenders AND Impulse Buyers
   Selling a free ebook? You don’t need 27 reminders. Target Frequency spreads impressions thinly—great for low-ticket offers, impulse buys and service businesses. 

3. Saves You Money
   Because there’s no point showing your ad to someone who already said, “No thanks!” twice per day on repeat. Target Frequency stops that annoying nonsense.

Will This Alter Sales And Lead Campaigns FOREVER?!?

Unfortunately, for now, this only applies to awareness style campaigns… but there are rumours this will soon be released as a feature for other campaign types—like sales and leads. 

This means your ads get put in front of more new prospective customers.

Translation? More ROI and fewer headaches.

So, What Now?

If you’re running Awareness campaigns, start playing around with Target Frequency now. Got a flash sale? Spread impressions thin. Running a big launch? Turn the frequency dial up.

Feeling overwhelmed? That’s why we’re here. My team lives and breathes Meta Ads, and we’ll make sure every pound of your budget works like a sales machine.

👉 Book a free call here: tearitupmarketing.co.uk/contact

Sam Terrett

P.S. Ready to master your ad game? Subscribe to my newsletter for the latest facebook and instagram ad strategies that’ll leave your competition in the dust. Or follow me on X for daily tips, witty rants and a bit of controversial banter on the latest marketing trends.