Is Your Advertising As Great As It *Could* Be?

This may be THE MOST IMPORTANT article you’ll ever read to get more clients and grow your business. Even very well-established companies get this wrong all the time.

The problem with most local business advertising is it's entirely impractical. Tom Fishburn, founder of Marketoonist, said, "The best marketing doesn’t feel like marketing."

But a lot of local businesses get caught out trying to advertise as if they are Coca-Cola or McDonald's, using commercial, overproduced marketing that misses the mark… without even realising it.

Othertimes, maybe they have a solid ad, but they use the wrong channel for them. But sometimes, they get both things wrong…

Mix an overly commercial ad with the wrong channel and serve it up as a local business?

That’s a formula for failure.

So, in the next 60 seconds, let me share with you a key takeaway that will bulletproof your local marketing efforts.

First, let me share why Facebook Boosts are so deadly…

The Silent Local Business Killer

I call Facebook Boosts the silent killer of local business. There are others, but Facebook Boosts is the most prevalent. 

See, Facebook Boosts is designed entirely around the type of brand awareness marketing that works for big companies with millions in ad spend, and proves detrimental to any other type of business.

Here’s why:

Small—to mid-market businesses simply don’t have the budget to take risks on the wrong channels… let alone on hyper-creative marketing campaigns.

Too often, we see businesses using a mass market approach, practically throwing money down the drain on awareness-style Facebook boost ads, where they sacrifice results for the opportunity to use their creativity or be funny.

These types of businesses would benefit most from a specific message to an explicit target audience rather than a mass blanket attempt to reach everyone and please no one. 

So before we go out to catch tuna with a spear… why don’t we try a net?

Netting Your Customers

Choosing the correct channel is the difference between wasting all your marketing spend… and creating a predictable and consistent asset that pays you money every day of the week.

Popular consensus says, “money doesn’t grow on trees.” 

We say, “Really? You don't say… which is exactly why you ought to take a look at what we can do with Meta Ads.”

Now, I know I’ve already burst the bubble, but let me put a disclaimer here: 

CAUTION: This works 80% of the time. 

Yes, Meta Ads Manager is the best marketing channel for local businesses most of the time…

However, it’s not necessarily right for every business. That’s why we offer a free consultation.

Meredith Hill, founder of the Global Institute for Travel Entrepreneurs, said, "When you speak to everyone, you speak to no one." 

Likewise, no one marketing approach is the right fit for everyone. So, if you want to determine whether this approach could be right for you, we will be happy to review your account to provide our best recommendation for your growth goals.

Book a free consultation or find out more here.

Sam Terrett
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