Attracting The Wrong ‘Type’ Of Client?

We’ve talked to a lot of wedding photographers lately. And there’s something that dramatically distinguishes the successful ones from the NOT so successful ones…

In fact the gap between them is SO VAST that you really feel for all the talented photographers out there who are great at what they do, but just can’t seem to get bookings.

Problem is: if you’re marketing is below par, not only will you attract nightmare leads, you will probably get a far worse problem… NO LEADS AT ALL!

The Story of Gregory, Professional Wedding Photographer

Gregory has been capturing beautiful wedding moments for over five years, building a portfolio that should be the envy of any photographer. Despite his skills and dedication, Gregory’s business was struggling. The market demands not only talent but also a sharp business and marketing strategy, areas where Greg felt outpaced. This meant he was getting zero bookings charging a very meagre £750 per day…

Recognizing the need for a dramatic turnaround, he turned to us.
After a call, we presented an action plan to get him leads. He took us up on the offer, adding a further condition:

”Get me a client in two weeks or refund me your management fee.”

Challenge accepted…

The Action Plan For Wedding Photography Clients

We initiated our partnership with Gregory by focusing on meta Facebook ads manager campaigns to generate leads.

We made our ad user-centric - focused on our target market: the bride and groom to be. We really asked ourselves:

”What do THEY want from their wedding day photographer?”

…We made the customer the focus, NOT the photographer.

We also advised a strategic increase to the day rate from £750 to £1,000 on day 1 repositioning his brand to attract higher-end clientele…. We still think we could charge more.

During the campaign, we consulted improvements to his website content to speak directly to the dreams and desires of brides and grooms-to-be, ensuring every sentence conveyed value and emotion. Greg made these changes himself due to his limited budget, and we were glad to see the website better display his valuable services.

Campaign Performance

The impact was immediate. In the first 24 hours, 4 leads made inquiries.

Initially, we started with a campaign to serve the entire UK. A few days into the campaign, our client decided he wanted to focus on more local clients. This increased the cost per click, but the leads kept flooding in.

The Results

Metrics

Ad Spend: £100
Leads Generated: 16
Total Cost Per Lead: £6.35
CTR: 0.24%
Reach: 3,582

Sales Strategy

In the first week, it became clear that the sales process needed work. We stepped in to take this over, and implemented a Discovery Call strategy to convert all those leads into happy paying customers. That week, we secured the first booking, marking an 800% return on ad spend.

Would you like results like this?

Fill out the form below for a free consult.

We guarantee better results, or don’t pay us. You’ll benefit from a bespoke strategy that helps you sustainably get more clients with predictable results.

- No obligations.

- No annoying high-pressure sales tactics.

We're both too busy for that.